NovaLash has been voted No.1 more than any other eyelash extension company in the world

NovaLash products are instantly waterproof and oil proof.  The award-winning NovaLash range is trusted by experienced professionals and is known worldwide as the healthiest eyelash brand.

You only have one set of eyes, and maintaining the health of your eyes and eyelashes is at the forefront of NovaLash’s priorities. When Sophy Merszei, molecular biologist and cosmetic chemist, founded NovaLash in 2004, she focused on accentuating individuals’ natural beauty through safe, biocompatible eyelash extensions and adhesive. By studying the natural lash growth cycle, Sophy and a team of physicians and scientists produced the safest possible products and techniques that work with your natural lashes, not against them. This means you can enjoy NovaLash eyelash extensions year-round without damaging your natural lash. NovaLash was the first brand in the industry that uses human-safe adhesive to bond the extension to the natural lash, and our lash artists are trained to use physician-developed, damage-free techniques. Many competitors use industrial-grade adhesive, which can damage the natural lash over time and cause irritation and discomfort.

NovaLash’s adhesive is rubberized, which helps it bend and flex with your natural lash. The adhesive also makes NovaLash extensions immediately waterproof, oil-proof, and sweat-proof. Unlike other lash extension brands, you’ll experience absolutely no downtime with NovaLash. You’ll also be able to clean your lashes and extensions every day without damaging them, which is critical to maintaining the health of your eyes and natural lashes.

When properly applied, NovaLash lash extensions can last up to 8 weeks – over 2x longer than the leading competitor! A double-blind study proved that NovaLash Platinum Bond® adhesive beats the competition in strength, durability, pigmentation, texture, and curl. That means you can enjoy the volume, length, and look of your eyelash extensions without spending so much time in your lash artist’s chair.

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Novalash Adhesives

“The lashes look great! They definitely open up my eyes and give my lash line much more density – to the point where I can comfortably go out without using any eyeliner on days when I’m feeling lazy. The eyelash extensions themselves are also permanently curled, so the lashes are always curled up, providing a nice doe-eyed effect.”

Emma Chapman, SVS MedAesthetics Customer